Purpose™ Projects


Purpose™ supports and invests in a variety of projects designed to reduce and offset harmful carbon and other greenhouse gas emissions out of the atmosphere. These projects are both local to the Chicagoland and spread across the globe. In addition to these projects, Purpose™ supports the Arbor Day Foundation and their certified CO2 reduction projects that provide net positive results and allow us to provide a sustainable solution for the Chicagoland community. If you have questions or would like more information on any of these projects, email us at info@pridepurpose.com


Local Projects

Kane County Forest Preserve Project

The PRIDE Purpose™ program hosted a volunteer project with the District of Kane County Forest Preserve! The team helped to remove invasive species and to collect native seeds from the Kenyon Farm Preserve. The native seeds will be distributed and replanted through Kane County during the next planting season! Projects like this are important to help preserve natural habitats and improve the local environment.

A $1,500 donation was presented to the District of Kane County Forest Preserve to help continue the Volunteer Program that will make more volunteer projects, like this, possible in Kane County.

Bayfield County Forest Restoration – Wisconsin

Over-mature stands of red pine have become a concern in this forest. Regeneration of these areas is critical to ensure healthy forest cover that serves as a habitat for area wildlife and to preserve the integrity of the region’s native landscape. This replanting work will provide great cover for ruffed grouse, turkeys, and deer, as well as food and nesting sites for many songbirds. Through the Purpose™ program and partnership with the Arbor Day Foundation, PRIDE planted 8,800 trees in Bayfield County!

Emissions Reduction


When we reduce your vehicle’s emissions we work with and invest in projects that have been certified to sequester CO2 from the atmosphere. We follow strict guidelines and protocols and retire certified carbon credits on a leading public registry.


Regional and Global Projects

Ecompaua Amazon REDD – Brazil

The Ecomapuá Amazon REDD Project is located on Marajó Island, Pará State, in Brazil’s Eastern Amazon region. The Marajó várzea is a critically valuable ecosystem, adding to the importance of the present project. The primary objective of the project is to avoid the unplanned deforestation (AUD) of an 86,269.84ha area within a private property owned by Ecomapuá Conservação Ltda. The present project will achieve predicted net reductions of 4,253.14ha of deforestation, and 1,432,278 tCO2e emissions over the 30 year project lifetime (01/01/2003 – 31/12/2032). Furthermore, a proportion of the carbon credits generated will be dedicated to improving social and environmental conditions for local communities. Marajó Island is classified as “extremely high” priority for preservation by the Brazilian Environment Ministry (“MMA”), consequently the Ecomapuá Amazon REDD Project contributes to National conservation goals and encourages further conservation efforts in and around this critical region.

Mt. Cranberry Project – United States

The Landfill is located in the Unincorporated Township of Success, N.H. and consists of approximately 67 acres of developed landfill with an additional 43 acres which is undeveloped. The Landfill is projected to be operational through the year 2048 at the maximum fill rate per year (305,500 cubic yards per year) The site is approximately two miles east of Berlin, N.H. The landfill gas collection and destruction system was voluntarily installed in the Summer of 2007 and became operational in October 2007.

Bundled Wind Power Project by KMSPL – India

The project has been undertaken to harness the available wind power potential. The project has established 49 number of WTG aggregating to a total installed capacity of 38.275 MW. The project will generate approximately 89.92 million units of electricity per annum, which will be entirely sold to the State Electricity Boards or wheeled for captive consumption. The project will help in greenhouse gas emission reduction by using renewable energy resource for generating power which otherwise would have been generated using non- renewable, carbon intensive fuel common in the grid. The project is a green field project aimed at utilising wind energy to produce power. The implementation of project will achieve approximately 83,350 tCO2e emission reduction per annum by replacing grid based electricity which is predominantly generated by fossil fuel based thermal power plant in Southern Grid.

Bluff Road Project – United States

The Bluff Road Landfill is owned and operated by the City of Lincoln, NE. The permitted disposal area is approximately 171 acres. The Project includes the initial installation of 54 vertical landfill gas extraction wells, collection system piping, blower/flare station, and valves, pumps, and meters for the purpose of capturing and destroying methane. Additional landfill gas extraction wells and collection system piping will be installed in phases as the landfill expands vertically and horizontally.

Wind Power Bundled by TASMA V2 – India

The project activity is a grouped Wind power project which involves installation of 396 WTGs in Tamilnadu, India, co-ordinated by Tamilnadu Spinning Mills Association (TASMA-V2). The intent of the Project Activity is to reduce GHG emissions and promote sustainable development by use of renewable energy (Wind) for generation of power by bringing together a number of investors with small power requirements to invest into wind turbines. The project thus generates approximately 4,559.321 GWh of Power and thus reduces approximately 41,73,925 tCO2e over the period of 10 years. In the absence of the project activity, the equivalent amount of electricity would have been generated by the power plants connected with the southern grid which is predominantly based on fossil fuel

Grid Interactive Solar Photovoltaic Power – India

Louroux Bio Energies Limited (LBEL) has implemented 25 MW solar photovoltaic technology based power project at Village-Sujangadh, Taluka-Muli in Surendranagar district in Gujarat. LBEL is a Special Purpose Vehicle (SPV) established specifically to further the clean energy initiative of its parent company viz. Ajanta Overseas Limited (99.995% shareholding). The electricity generated from the project activity is exported to the regional electricity grid and sold to the Gujarat State Electricity Utility (Gujarat Urja Vikas Nigam Limited) under a power purchase agreement. LBEL has decided to use thin film technology for its 25 MW Gujarat project.

Killik Wind Power Project – Turkey

The purpose of Killik WEPP is to utilize wind energy potential in Turkey and to compensate energy requirement through a sustainable, environmentally and cost effective way. PEM Enerji A.Þ. (PEM) proposes to install Killik WPP with 40 MW installed capacity within the central district of Tokat. Killik WPP will have 16 turbines each having an output of 2.5 MW. Killik WPP will be connected via a 15 km transmission line to the 154 kV Gobel Transformer Station and the generated electricity will be supplied to Turkey’s national electricity grid.

Kocaeli Landfill Gas to Electricty Project – Turkey

The aim of the project includes the collection of the landfill gas, made up of mostly methane and carbon dioxide, which is currently released to the atmosphere, and use it as fuel for electricity generation. The electricity generated by the project will be fed to the national grid, and will replace electricity which would otherwise be generated by fossil fuel fed power plants.