About Us

When you pull up to any of The PRIDE Stores, Purpose™ calculates your tailpipe emissions and invests in certified carbon reduction projects, like planting trees and solar power projects, to reduce your vehicle’s emissions and your carbon footprint by up to 25%. Purpose™ then goes a step farther and plants trees in the Chicagoland area with the Arbor Day Foundation and other local partners to make a difference right in your community!

Interested in supporting Purpose™? It’s easy! You don’t have to do anything differently, just pump your gasoline as you normally would, and feel good about your fuel. Purpose™ is a turnkey program specifically designed to support The PRIDE Stores customers, communities, and their environments for years to come.  Each time you fill up at The PRIDE Stores, YOU are making a direct and positive impact on our community – it’s a difference you can breathe!


Hydro Power


Landfill Gas

Wind Power



Interested in learning more? Want to see what projects we are supporting and all the improvements you’re making? Then click the link, send us a comment, or find us on social media to tell us what else you’d like to see when you “Pump Here. Plant Trees.”